Little hedonist
In an era of increasing environmental awareness, many families are looking for ways to reduce their carbon footprint. Children can grow through 2 or 3 sizes of clothing each year, leaving a large environmental impact. We sat down with Laura and her sister Lucie, proud owners of the sustainable French children's brand Little Hedonist. As designers and mothers of 6 kids, they are happy to share some tips on this important subject.
1. Embrace Sustainable Fabrics
............ One of the most effective steps you can take to reduce your family's impact on the environment is to choose clothes made from sustainable materials. Traditional cotton production, for example, is resource-intensive, using pesticides and large amounts of water. Instead, consider items made from organic cotton, bamboo, or even eucalyptus. These materials require fewer pesticides and less water and are often produced using environmentally friendly practices such as closed-loop processing, where up to 99% of the water used in production is reused. Most brands working with sustainable materials ensure that workers throughout the chain are cared for and work in safe environments.
2. Prioritise Quality Over Quantity
............ With children going through several sizes each year, it is easy to opt for cheap, fast-fashion alternatives. But the true cost of these cheap clothes goes beyond the price tag. Fast fashion contributes to pollution, unethical labour practices, and a throwaway culture that pollutes destinations near and far, impacting the lives of millions. Instead, invest in higher quality, durable clothing that can withstand the wear and tear of active children. Look for brands that prioritise durability and craftsmanship, even if the initial cost is higher. Quality pieces are designed to last through several seasons and several children. Brands such as Little Hedonist use clever designs such as raw-edged sleeves and ankles that are easy to roll up so you can buy an extra size and wear up to 3 sizes, unisex designs so you can pass clothes on to siblings, and colours that are easy to mix and match so you don't have to buy as many pieces.
3. Explore Second-Hand Options
............ Children's clothes may only be worn a handful of times before being discarded due to growth spurts. Take advantage of this by exploring second-hand options. Second-hand shops, local markets, social media groups and shops specialising in gently used children's clothing can offer a range of options at a fraction of the cost of new items. By choosing pre-owned clothing, you are contributing to a circular economy, extending the life cycle of clothing and minimising the need for new production. It is a sustainable and cost-effective way to keep your growing children stylish without compromising your commitment to the environment. And at the end of the year, the planet and your wallet will thank you!
»Second-hand shops, local markets, social media groups, and shops specializing in gently used children's clothing can offer a range of options at a fraction of themcost of new items.«
Laura georgieff
4. Practice Mindful Wardrobe Management
............ Bringing mindfulness to your family's wardrobe can significantly reduce your footprint. Regularly assess your actual needs and avoid unnecessary purchases. Intentionally building a capsule wardrobe of fewer pieces that can be mixed and matched (i.e. plain, muted colours) will minimise waste and instil mindfulness into your children's consumption habits.
5. Involve Your Children
............ This will help to instil a lasting eco-friendly mindset in them. Teach them about the environmental impact of clothing production and consumption, and the importance of making mindful choices. Involve them in choosing quality over quantity and take them on thrift-shopping adventures. By instilling these values early on, you will be raising future-conscious adults who will lead more sustainable and responsible lives.
About Laura, and her sister Lucie: French Moms of 6 kids, and the oldest 2 of 5 sisters, they love designing mindful clothes that let kids be kids, so they can climb trees and cartwheel around, without sacrificing a classy and smart look for weekends at the grandparents. Made of European organic cotton, Little Hedonist is known for its ultimate softness, natural colors, easy-to-clean styles, long-lasting designs, and kids not wanting to get out of them!
Photography ALMONDINE